Last week I shared a photo on Instagram and asked our followers a question… “Have you introduced your girlfriend, friend, sibling, mom or dad to selvedge denim? Did they thank you later or call a quits after putting one leg in mid-weight 100% selvedge?”.
Our customers are well versed in denim. They're educated shoppers. Sure, they will have a preference in fit, but what really gets them going is the denim; the construction, weight, content, where it was made. The average consumer doesn't consider the fabrication while they're shopping... I think it’s safe to say denim-heads have more than denim in common, we’re curious. If you’re looking to geek out and get technical about how you fade and care for your jeans, join fellow denim-heads on Reddit and follow Rawdenim.
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