The Essence of Nature in Every Thread: The All Natural FoxFibre® Selvedge
Not all organic cotton is created equal. Standing distinctively at the intersection of ethical production and environmental stewardship is Foxfibre®—a testament to the legacy of its creator, Sally Fox. This isn't just any cotton; it's imbued with the hues of nature itself. Sally Fox's dedication to a methodically slow and thoughtful cross-breeding program has given rise to a cotton variant that's not just organically grown but also naturally colored. This innovation eliminates the need for the harsh bleaches, dyes, and chemicals that are all too common in the textile industry. The philosophy is simple yet revolutionary: if cotton can grow in color, why dye it?
The journey of Foxfibre® cotton begins in the heart of New Mexico, on a farm dedicated to upholding the highest standards of sustainable and organic farming practices. It's here that this unique cotton is cultivated.
The All Natural Foxfibre® Selvedge is a 15oz Japanese Selvedge Denim, woven using this very cotton. The Foxfibre® cotton is featured on the interior weft side of the fabric, giving this denim a distinctive warm earthy hue, a direct reflection of the soil and sun that nurtured these fibers. As time passes, the Foxfibre® cotton develops a unique patina, evolving into a richer and warmer tone. This contrasts with the indigo exterior, which will also fade and patina over time, aptly made using organic cotton.
This denim offers a classic rigid feel and will require a brief period of break-in time, during which the jeans transform to perfectly contour the body. The jeans boast the signature Naked & Famous Denim detailing: antique copper buttons and rivets custom-made by YKK, and a natural vegetable-tanned leather patch that ages gracefully over time. The brown gradient selvedge ID is a nod to the denim's evolving nature, mirroring the continuous growth and transformation of the earth.
It's clear that Foxfibre® denim is not just a product; it's a fusion of the best elements of nature, meticulously blended to create something truly exceptional. It represents a harmony between humanity and the earth, a garment that carries the essence of the ground it came from, and a testament to the beauty of embracing nature in its purest form. In every thread of Foxfibre® denim, we find a story of innovation, ethics, and sustainability—a narrative that invites us to envision a future where fashion and nature dance in perfect harmony.
Available Thursday August 22nd at 11AM ET.