The Chinese New Year is a time of celebration, and what better way to celebrate than with a pair of specially designed selvedge denim? The Chinese New Year – Water Rabbit selvedge denim is a 13oz Japanese denim that pays tribute to the Year of the Rabbit in the Chinese Zodiac.

Each year, one of the 12 Zodiac animals is associated with one of the five elements: wood, fire, earth, water, and metal. Because there are 12 animals and 5 elements, each pairing is unique for 60 years. January 22nd, 2023 marks the beginning of a Water Rabbit year.

The Chinese New Year – Water Rabbit Selvedge is made from a completely new fabric compared to the previous Chinese New Year models.  Unlike its predecessor, this denim is less rigid, but has much more slub texture which will produce better high-contrast vertical fades as it breaks in and conforms to the wearer's body. This fading is not only visually appealing, but it also adds to the character and personality of the jeans. As the denim breaks in and conforms to the wearer's body, it becomes a one-of-a-kind piece that tells the story of its owner.

In addition to its fading properties, the Chinese New Year – Water Rabbit selvedge denim also pays tribute to the Year of the Rabbit in the Chinese Zodiac. The selvedge ID features the traditional Chinese New Year colors of red and gold, and the vegetable-tanned leather patch features custom artwork of a rabbit bursting though water. Cut, sewn, and built in Canada, these jeans are finished with contrast stitching, red pocket bags, and silver metallic buttons and rivets.

Whether you're looking to celebrate the Year of the Water Rabbit or simply appreciate the art of fading denim, the revamped Chinese New Year – Water Rabbit selvedge are a must-have for any denim connoisseur.

Available Friday February 3rd at 11AM EST