What do fades, personal style and double denim have in common?
The key to pulling off double denim? 
I came up with this idea as a topic because we've had a high volume of customers come in this week looking for denim jackets. Many of my customers come in wearing their favorite jeans, and look to me for advice on how to match a new denim jacket. I've put together a couple pointers but there's no rules here. Bastien wore a basic T and his own vintage Vietnam shirt layered under a new Burgus Plus 71955XX Denim Jacket. On the bottom he's wearing Naked & Famous Denim' Easy Guy - Left Hand Twill Selvedge, 4 months of wear.
I came up with this idea as a topic because we've had a high volume of customers come in this week looking for denim jackets. Many of my customers come in wearing their favorite jeans, and look to me for advice on how to match a new denim jacket. I've put together a couple pointers but there's no rules here. Bastien wore a basic T and his own vintage Vietnam shirt layered under a new Burgus Plus 71955XX Denim Jacket. On the bottom he's wearing Naked & Famous Denim' Easy Guy - Left Hand Twill Selvedge, 4 months of wear.1. Draw attention to an interesting piece under the jacket and you'll break up the denim on denim.
2. The simplest and most classic way to wear double denim is with a crew neck, preferably white, T-Shirt. This is an effortless look you can style up by rolling or cuffing your hem, use pins on your jacket, tie a handkerchief.
3. Don't get hung up on finding the perfect match. If you go too matchy-matchy, you risk the chance of looking like you're swimming in jeans. Experiment with subtle differences in denim like the weight, tension, color and distress (wear a new with an old jean!).
When it comes to giving advice on how to wear something I don't like to tell anyone what to or not to do. You'll get the best results when you try something new and are unafraid to experiment. Take a risk and might be surprised to find you can pull something off you never imagined. (I encourage you to try the new Groovy Guy! And Strong Guy, coming soon.) Personal style is when you're able to put your own unique twist on a current trend or a classic staple.
Bahzad ocean washing his denim
This advice goes hand in hand with wearing and caring for raw denim. The most frequently asked questions are "how do I wash my jeans?", "when can I wash my jeans?", "how do I get the best fades?". I can give you a generic answer, but you'll achieve the best results when you experiment and find what works best for you and your denim. The #1 reason why I love working with raw denim is its ability to become a unique pair of jeans for everyone. Not one pair of jeans is the same because they evolve according to your lifestyle- what you do in them and how you care for them. Experiment, take risks with your jeans, wear them everywhere and they'll become part of you.
PS- Swimming in jeans... That sounds fun.
Cierra