Chinese New Year Selvedge – Year of the Dragon: Denim with Strength and Power
The Year of the Dragon is a time of ambition, strength, and transformation, making it one of the most revered symbols in the Chinese Zodiac. Dragons are seen as powerful, auspicious, and full of energy—a fitting inspiration for this year’s Chinese New Year Selvedge. Unlike its Western counterpart, the Chinese dragon is a symbol of power, good fortune, and dynamic energy. Representing strength and nobility, dragons are deeply intertwined with Lunar New Year celebrations and Chinese mythology. They’re often associated with the heavens and considered the bringers of rain and harvest—key to renewal and prosperity.
In the Zodiac, those born in the Year of the Dragon are believed to be charismatic, driven, and fearless. These qualities inspire the Year of the Dragon Selvedge, a denim that reflects both boldness and refinement.
At 12.5oz, this denim is crafted from 100% cotton using short slub yarn. The subtle texture isn’t immediately obvious, but over time, it reveals intricate vertical fade patterns that become a signature of your wear. It’s raw denim with depth, designed to mirror the transformative energy of the Dragon. The red and gold selvedge ID captures the traditional colors of Chinese New Year, symbolizing good luck, joy, and prosperity. Flip the cuff to reveal a subtle yet striking nod to the Lunar New Year’s vibrant spirit.
Inside, the red pocket bags reference the iconic red envelopes (hongbao) given during New Year celebrations. These pockets serve as a reminder of the good fortune and generosity associated with the holiday—practical, yes, but also meaningful.
Whether you’re drawn to the craftsmanship, the cultural significance, or the simple pleasure of a well-made pair of jeans, this selvedge is your opportunity to carry the Dragon’s energy with you. Honor the Zodiac.
Available Thursday February 6th at 11:00am EST
