Defying Fades: The Forever Blue Selvedge and Its Timeless Appeal

In the realm of raw denim, where the value of a piece is often measured by its unique fade patterns, the Forever Blue Selvedge denim stands as a testament to timeless style. Crafted from 12.5oz Japanese Selvedge Denim, it diverges from the traditional denim evolution path. Enhanced with a permanent reactive dye, this denim achieves a lasting dark indigo color that defies the conventional fading narrative.

Unlike the conventional Japanese raw denim, which undergoes a rope-dyeing process leaving the exterior warp yarns' core white and prone to fading, the Forever Blue Selvedge denim charts a different course. Its yarns are dyed thoroughly to the core, ensuring that the deep indigo hue remains consistent even through extensive wear. This defining feature makes it an ideal choice for denim enthusiasts who value the pristine look of raw denim and aim to preserve its initial appearance over time.